BOOK REVIEW: Blink

BOOK REVIEW: BLINK
From Dwayne Wright - www.dwaynewright.com

So my boss at SolutionMakers has been on a business book on audio CD kick lately and I couldn’t be more pleased about it. Two of the books on CD she purchased are by the same author, Malcolm Gladwell and they are Blink and the Tipping Point. I actually made it through both of them before I could post my impressions. So they both will be here as separate posts.

ABOUT BLINK
The premise of this book is examining of the idea that snap, first impression decisions may be more accurate than the ones you contemplate over an extended amount of time. He uses very odd examples such as marriage counseling research, heart attack triage (or not), speed dating, autism, facial reading, military maneuvers, the Pepsi Challenge, New Coke, an ill fated police shooting and more.

MY OVERALL IMPRESSIONS
I didn’t care for this book as much as The Tipping Point but still found it informative. I’m sure I will be thinking about thin slice impressions more in the future. The book seemed more like a case study because it seemed to foster the idea trusting snap decisions and then would blast the idea as foolish.

Much like The Tipping Point impressions, I’m glad I read it. I didn’t find it to inspiring towards my business day. I will likely give it a second reading some time in the future.



QUOTES FROM AMAZON READERS
I was riveted from start to finish. I have been married and divorced, yet I chose a stray dog at a pet adoption agency in less than 5 minutes and was absolutely certain of the decision. My dog is the most wonderful companion one could ask for.

DW ON THE ABOVE COMMENT
Come to think of it, I got my dog the exact same way and he is an absolutely fantastic dog!

I borrowed the book and read it. In a blink I thought it was as interesting as it had promised. It took me more than a blink to find out, that it does not deliver:

DW ON THE ABOVE COMMENT
The book does seem to be a bit long and some topic discussions do seem that they could be condensed. I don’t agree that “it didn’t deliver” but I do think it could have delivered faster.
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